Day 5 of 100 days of UX patterns. Today's challenge was to design an app icon.
I chose the brand of Instashop, a case study of an online grocery store as shown in my portfolio. The goal was to establish brand recognition through a small number of pixels.
I used the same color palette and the symbol from the style guide. I played around with asymmetry, originally having a very symmetrical, centered icon, to changing the light, placement and scale to put the image a tad off balance.
| Made in Sketch |