Kelli Kreiter
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INSTASHOP

THIS IS A DESCRIPTION

 

INSTASHOP

Instashop is a recipe driven take to an online grocery store. 

 
 

*Task: You're cooking dinner for eight people who are craving a savory chicken dish. You check your pantry and you already have rosemary and salt + pepper but thats about it. Add the ingredients you need to your cart. 

CONTEXT

An investor approaches  who believes that there is a big market out there for online grocery shopping. The current working title for the project is 'Instashop'. 


TASK

To create and execute a thorough research study that will establish empathy  and an understanding of what users are looking for in an online grocery experience.   |  From the research, develop a POV that will guide the design of the product.  |  Design and build the interaction design using deliverables such as a site map, user flows, and storyboards.   |  Establish a clear visual design using deliverables such as a mood board and style guide.  |  Create a working prototype that guides the user through a given task. 


RESEARCH

Brief description.


DEFINE

Brief Description.


IDEATE

Brief description.


VISUAL DESIGN

Here is a brief description. 

Based off of the .... below is a style guide for the proposed product. 


PROTOTYPE

Brief description.