Instashop is a recipe driven take to an online grocery store.
*Task: You're cooking dinner for eight people who are craving a savory chicken dish. You check your pantry and you already have rosemary and salt + pepper but thats about it. Add the ingredients you need to your cart.
An investor approaches who believes that there is a big market out there for online grocery shopping. The current working title for the project is 'Instashop'.
To create and execute a thorough research study that will establish empathy and an understanding of what users are looking for in an online grocery experience. | From the research, develop a POV that will guide the design of the product. | Design and build the interaction design using deliverables such as a site map, user flows, and storyboards. | Establish a clear visual design using deliverables such as a mood board and style guide. | Create a working prototype that guides the user through a given task.
Here is a brief description.
Based off of the .... below is a style guide for the proposed product.